Definitions of Key Metrics

The Analytics Dashboard features key metrics to monitor alby's performance

1. Attributed Revenue - Total revenue generated from shoppers who interact with alby within a 48-hour window
2. Attributed Orders - Total orders placed by any shopper that interacts with alby within 48 hours
3. Questions Answered - The total number of questions alby has successfully answered
4. % of Questions Clicked: # of shoppers who click on alby/ # of shoppers who see alby on a PDP
5. % of Clicks leading to conversion: # of shoppers who convert after clicking on alby / # of shoppers who click on alby (48-hour window)
6. Threads by conversation length: A breakdown of conversations based on # of questions asked in each session
7. Freeform questions vs. Generative Q&A:Percentage of customers asking pre-generated questions versus typing a free form questions