Glossary

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A

Attributed Orders

Attributed Orders

Total orders placed by any customer that interacts with alby within a 48-hour window.

Attributed Revenue

Attributed Revenue

Total revenue generated from shoppers who interact with alby within a 48-hour window.

F

Freeform questions vs Generative

Freeform questions vs Generative

Percentage of customers asking pre-generated questions instead of typing freeform questions

G

Global Guideline

Global Guideline

Brand-level instruction written to maintain alignment with preferred tone, style, and policies.

P

Percent of clicks leading to conversion

Percent of clicks leading to conversion

Percentage of customers who convert after clicking on an alby question out of number of customers who click on an alby question, in a 48-hour window
alby conversions/alby clicks

Percent of Questions Clicked

Percent of Questions Clicked

The number of customers who click on an alby pregenerated question out of customers who see alby on the site.
alby clicks/alby views

PDP

Product Detail Page

Product Detail Page. Also known as Product Description Page

A web page for a single product.

PLP

Product Listing Page

Product Listing Page.

A web page for a category of products.

Q

Questions Answered

Questions Answered

The total number of questions alby has successfully answered.

T

Threads by conversation length

Threads by conversation length

A breakdown of conversations based on number of questions asked in each session.